SPRINT ENGAGEMENT · 4–6 WEEKS · STARTING AT $25,000

From "we have an idea" to
"engineering can start Monday."

Four to six weeks of structured discovery. We talk to your customers. We size the market. We make the strategic tradeoffs. You walk away with a validated PRD engineering can actually build from — and a roadmap leadership can stand behind.

Fixed scope. Fixed price. Half on signature, half on PRD delivery. No retainer creep.

Build-ready PRD
Customer signal · JTBD · Tradeoffs · Roadmap

Is this the right offer for you?

Sprint if you’re starting something new and need a real plan.
Diagnostic if you’re stuck on an existing product and don’t know why.
Fractional if you need ongoing leadership, not a single project.

Still not sure? The Fit Finder will tell you in three minutes.

01THE FOG

The problem this solves

You have an idea. Or a new product line. Or a major initiative the board is asking about.

The path from "this matters" to "engineering knows what to build" is fog. You don’t have time to hire a full-time PM. You don’t want to start building blind. And you’ve already seen what happens when engineering spends three months building something nobody asked for.

02VALIDATION

What we actually do

We’ve run Sprints across B2B SaaS, marketplaces, AI-native products, and government — same pattern, different domain.

Six weeks of focused work. We talk to 5 to 10 of your customers or prospects. We frame the actual problem in jobs-to-be-done terms. We map the competitive landscape and the spaces no one’s serving. We build out two or three solution options with their tradeoffs visible. We write a real PRD — the kind your engineering team can pick up and run with. And we set the prioritized backlog and the 90/180-day roadmap.

03DELIVERABLES

What you walk away with

Validated PRD

Engineering-ready spec — opportunity validation, JTBD framing, full PRD.

6-month roadmap

Prioritized backlog, sequenced initiatives, and rollout plan.

Customer evidence

5–10 interviews, synthesized themes, and validated demand signals.

04THE POD MODEL

How we work

A senior CPO sets strategy, runs the key client moments, and owns QA. A senior product manager runs interviews, drafts, and weekly check-ins. AI handles transcription, synthesis, competitive scans, and PRD scaffolding — the unglamorous heavy lifting.

POD MODELSenior CPO + Senior PM + AI Workflows — three people on one engagement. See how it works on the homepage →

Total client time: ~1 hour/week for check-ins, plus customer interviews you can choose to attend. We bring the customers if you can’t.

05PRICING

Investment

From $25,000 fixed

Up to $40,000 for multi-product or complex stakeholder environments. Half on signature, half on PRD delivery.

What’s not included

Engineering implementation — we ship the spec, your team builds. UI/UX design — we provide flows and acceptance criteria; designers execute. Ongoing PM support after PRD delivery (that’s Fractional). Multi-quarter strategy work (also Fractional).

06FIT CHECK

Is this for you?

✓ This is for you if
  • You’re launching a new product or product line
  • You’re a Series A/B team adding to your portfolio
  • You’re between product hires and need to ship before year-end
✗ This isn’t for you if
  • You have an existing product with established backlog — see Diagnostic or Fractional
  • Your idea has no customers to talk to yet
  • You want someone to be the PM long-term — that’s Fractional

ProductivPM is an exceptional product management partner. They deeply understand the development process, build high-performing teams, and communicate effectively. They’ve helped us craft a platform that meets user needs.

— Ij Ijere, Co-Founder, Quotes

FAQ

Will validation tell us not to build it?

Sometimes. That’s a successful Sprint. We’ve saved clients millions on wrong-product builds. The PRD becomes "here’s why this doesn’t work, and here’s what to consider instead."

Do I need to provide customers for interviews?

Ideally, yes — your customers know what’s broken better than anyone. If you can’t reach them, we’ll supplement through B2B recruitment networks.

How does this differ from a UX agency?

We don’t ship designs. We ship strategy, validation, and a real spec. Your designers and engineers execute from there.

What if you decide it’s not a fit?

We’ll tell you in the fit call. Sometimes a Sprint isn’t the right move yet — sometimes it’s a Diagnostic, sometimes it’s an internal hire, sometimes it’s nothing. The fit call is honest by design.

Do we own the PRD?

Yes. All work product is yours.

Sprint engagements we’ve delivered

Quotes

Pivoted from broad Houzz-clone idea to validated niche. Saved millions before building.

Read the story →
AI HVAC Assistant

Refined GTM, messaging, and pricing for a B2C HVAC AI assistant launch.

Read the story →
AI Interview Tool

Standardized interviews, cut bias, improved retention for a government HR firm.

Read the story →

Book a fit call

On the call: 5 min on your situation, 15 min on how Sprint engagements work, 10 min Q&A. You’ll know by the end whether to move forward.

Book a 30-minute fit call

Honest fit check — we’ll tell you if it isn’t right. Or email hello@productivpm.com if a call isn’t your thing.